Jimi Shore

Insta:  Jimi.shore / shore_design

Shore Design

“My intentions, at the start of my final major project, were to produce designs for the final project show all of which were to be show cased in each of the three art and design campuses with a primary focus on the Cardiff creative arts academy. The designs would include posters, invites, social media advertisements and signage, however, this changed as a direct result of the Covid-19 outbreak. It impacted on my project primarily because I had a lack of facilities to use and less materials at my disposal. The majority of my designs took longer to produce because I had to use alternative softwares from what I’m used to such as Procreate and Vectornator and I only had my iPad to work from. Due to covid-19 we were unable to carry out the final major project show on campus therefore I had to rethink my project. After a discussion with my tutors, we decided that the show could go ahead online. With this in mind I could continue to produce graphics and advertise the show in a digital format. This proved difficult at times, but I kept in contact with my tutors to discuss options and shared my ideas with them. I followed my original specification successfully in most aspects, by including a combination of hand drawn illustrations and digitally produced graphics, ensuring a mixture of media’s and techniques.  I was able to alter certain aspects of the original plan, for example, I set out to create animations with adobe after-effects in which I could display at the end of year show, unfortunately I was unable to gain access to adobes creative cloud through my iPad. I reworked my weekly plan to better suit the current situation and work in congregation with the fact that the show was to be held online. After deciding on the new approach to my project I began working and started by producing a poster to promote the FMP online show using a suitable title “Art and design end of year digital showcase” I then used this title throughout to keep the theme coherent. I chose to use an orange colour scheme and a bold font to stand out and again tie the whole aesthetic of the project together, giving it an identity.

Once the initial poster was finalised, I gained access from my tutors to see the creative arts academy instagram account. Instagram was the platform in which the digital show was to be held on. The Instagram takeover worked well and the cancellation of the show on campus worked in my favour as I was able to reach an idea audience through social media. There were a few minor issues such as the lack of access to photoshop or technical expertise, but I overcame these by using both my initiative and advice from tutors via regular video calls. I also benefitted from working more independently as it taught me to discover and overcome challenges by myself. Overall, I am pleased with what I have produced and I’m glad to have an online record of my final major project. I was surprised with the outcome despite the Covid-19 outbreak difficulties. This project has most definitely influenced me to continue on the graphic design career path and have applied for Degree at university. It has taught me valuable lessons, such as the ability to improvise and the importance of research as I have discovered different graphic design styles and techniques that I could potentially use in future projects.”

Instagram Takeover

“Overall, I am pleased with what I have produced and I’m glad to have an online record of my final major project. I was surprised with the outcome despite the Covid-19 outbreak difficulties. This project has most definitely influenced me to continue on the graphic design career path and have applied for Degree at university. It has taught me valuable lessons, such as the ability to improvise and the importance of research as I have discovered different graphic design styles and techniques that I could potentially use in future projects.”